Ecommerce Web Site Design - He shares his inside knowledge of how to set up an online business in Creating Stores on the Web. A set of frequently asked questions from those who are interested in growing a business on the Web is the beginning book. Cataudella then launches into his own success story, discussing his online store, Tronix, a video-game retailer, from its conception. He explain the feature profiles of other online businesses that have been successful, including the movie store Reel, clothing retailer L.L. Bean, and even Amazon.com. He also points out Along the way, where many online companies go wrong and how to avoid the major pitfalls.